ideas for action

2006 national student labor week of action


While farmworkers from Immokalee and SFA friends were making noise on the road during the 2006 McDonald's Truth Tour, students around the country were busily organizing educational events and direct actions-- over 240 events in total -- for the National Student Labor Week of Action (March 27th - April 4th).

Coordinated by the Student Labor Action Project, the Week of Action has grown into a powerful expression of the broad scope of the student movement for economic justice, spotlighting campaigns for sweat-free university apparel, living wages and collective bargaining rights for campus workers, the Coke boycott, and, of course, the CIW's struggle for fair food.

Between student-organized Truth Tour stops and actions taking place around the country, the SFA network contributed over 30 events to this year's Week of Action! The following pictures are some of the solidarity action highlights.

DC
Our cross-country solidarity tour begins in the nation's capitol where nearly 100 people gathered on an overcast day for a tour of some of Washington DC's less-than-savory corporate residents. After McDonald's sinister efforts to undermine the crucial precedents the CIW established through the Taco Bell boycott, it shouldn't come as a surprise that the Golden Arches figured prominently in the afternoon's Corporate Walk of Shame. This roving band of activist pedestrians was even able to use some of the very same chants that were being developed throughout the course of the Truth Tour hundreds of miles away.

Berkeley
Next stop: Berkeley, CA where Seminarians for Worker Justice -- a group of students at the nearby Graduate Theological Union, a seminary with a long tradition of involvement in social movements for peace and justice -- dropped off a letter to the manager at a local McDonald's demanding that McDonald's work with the CIW for real labor reform in its tomato supply chain.

Over the past several months, hundreds of concerned individuals and organizations have dropped off similar letters to the management at their local McDonald's. This simple action is one effective way of conveying the large base of support that exists for the CIW's campaign. Click here to download a copy of the letter for use at your local McDonald's!

CMU
From the Bay Area to the frozen tundra of Mt. Pleasant, Michigan (or so it seems to those of us in sunny Florida), the manager letter drop-off made for a popular action this year. Mt. Pleasant is home to Central Michigan University whose students have a proud history of CIW solidarity dating back to the very first Taco Bell Truth Tour in 2002. SInce that time, CMU students have been at the frontlines of the movement for farmworker justice, participating in several national tours and playing an active role in the development and growth of the SFA network.

SdC
One more Week of Action letter drop... this time by our old friends at El Centro Cultural de Mexico in Santa Ana, California, another crew of young people whose involvement with SFA dates back to the Taco Bell days (Santa Ana neighbors Taco Bell's headquarters in Irvine). In fact, Son del Centro -- a group based out of El Centro who play son jarocho, a tradition of musical resistance dating back to colonial-era Vera Cruz, Mexico -- has become somewhat of a staple at CIW mass actions in recent years.

SdC
As if to drive home that point, some of the very same members of this band of activists (no pun intended), who dropped off a letter with jaranas in tow, were preparing to make their way to Chicago to hook up with the Truth Tour for the big march and showdown at "Rock 'n Roll" McDonald's.
ATX
But perhaps the award for the most creative -- and certainly most mobile -- action goes to those CIW-lovin' kids in Austin, Texas who organized a Critical Mass bike ride that hit up not only several McDonald's...
ATX
... but also the seemingly innocent and unsuspecting Chipotle right across the drag from the University of Texas.

ATX
With numbers well into the 40s, this pack of cyclists-for-justice attracted not only the attention of McDonald's managers (one of whom reportedly signed the letter!!) but later the Austin Police Department.

ATX
In then end, however, it was clever messaging and an undeniably Texan photo op that carried the day in this beautiful river city... certainly a heartfelt response to McD's labor abuses and PR spin which are, quite undeniably, a bunch of bull.

And though the photos for the Week of Action end there, the solidarity actions certainly kept rolling with other events taking place in Boston, Miami, Tallahassee, Lake Worth, Bakersfield, CA and even at the world's largest McDonald's in Orlando, Florida. All in all, it was an enormously successful week, not only for farmworkers from Immokalee and their allies but for young people fighting for social justice and workers' rights throughout the U.S.

Click here to find out how YOU can take action in the ever-growing fight for fair food!

 

PO Box 603, Immokalee, FL 34143 :: (239) 657-8311 :: organize (at) sfalliance.org