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PSA to boycott Taco Bell

The Maine Campus 2/10/05

By Matt Conyers

On Monday, the Progressive Student Alliance took its first public step towards establishing a campus-wide boycott of Taco Bell. The group, a major player in last semester's campaign to encourage people to vote in the national election, organized a table in Memorial Union yesterday to address Taco Bell's treatment of its workers and collect signatures for the boycott.

The boycott centers on Taco Bell and its parent company, Yum! Brands. In Immokalee, Fla., workers of the two major food franchises are paid between 30 cents and 40 cents for every 32-pound bucket of tomatoes picked. To make minimum wage, the Immokalee tomato pickers must pick 320 pounds of tomatoes per hour. PSA has organized a campus-wide boycott of Taco Bell to increase awareness the mistreatment of the company's employees. The Taco Bell boycott stems from a larger movement at the national level by the Coalition of Immokalee Workers.

Taco Bell has been in its current location in the Memorial Union since the Marketplace opened in November 2001. Sarah Bigney, initiator of the boycott and secretary of the PSA, took time Monday to discuss the initiative.

"The Progressive Student Alliance has endorsed the boycott as one of its big projects for the semester," Bigney said. "We are having a table put out twice a week to get signatures, and are going to different groups that might be receptive to working with us. We are exploring different channels. The employees [in Immokalee] have not gotten a raise since 1978."

At the start of the spring semester, Bigney introduced the cause to the PSA. The group expressed strong interest in the boycott and began to establish the campus-wide movement.

"I learned about this Taco Bell boycott maybe two or three years ago, so I have been excited about it for sometime," said Bigney. "The time was really right to get people aware of this, and the national energy is really high right now on this campaign."

Bigney said she looked beyond the UMaine campus to began the campaign.

"When I decided I really wanted to start this on campus, I talked to the Student Farmer Workers' Alliance out of Florida, so we have a resource nationally that can help us out," Bigney said.

She said the PSA is currently focusing on obtaining signatures of students who are upset over the problem, and is eager to expand the movement even further.

"We met with Ed Nase, head of Dining Services, and he said Taco Bell's contract was up in a year and a half," Bigney said. "To break the contract early, which is what we would like to do, you have to pay it, and we are trying to figure out how much that will be."

She said Nase and the rest of Dining Services have been very helpful with the boycott.

"The Dining Services here are very receptive to what we have to say and concerned about our issues," Bigney said.

However, Nase said the chance of UMaine breaking the contract is considerably small.

"Generally this gets handled at a higher level and I haven't heard anything," Nase said.

Dawn Aubrey, project manager for Dining Services, spoke about when the Taco Bell contract was signed, "This agreement was made prior to our time here," Aubrey said. "For a variety of reasons, both financially and legally, it will occur on a level far higher from us on how to address that agreement."

Aubrey said that Dining Services has reservations about the project.

"To be quite honest, I am quite concerned about the concept of a boycott," Aubrey said.

Tracy Allen, a sophomore double major in studio art and international affairs, is the democratic action chair for PSA. She said the group understands the implications of this boycott and is creating other ways to increase knowledge of the campaign.

"One of our plans is having a big night where we serve a free Mexican meal that has local organic produce and show a DVD about the campaign," Allen said.

Bigney said the PSA understands that it is unlikely Taco Bell will disapear anytime soon.

"Basically, the big part is education," she said. "So, even if we can't break the contract, we want everyone to know what the big issues with Taco Bell are."

"The larger goal is to raise awareness of workers' rights and fair labor in a broader sense," Allen said. "I think Taco Bell is one of the specific ways we can reach students; It's a place where they eat pretty regularly; It's place right on campus."

UMaine is not the only school taking part in the initiative. Bigney said that 21 schools have kicked Taco Bell off their campuses, the last one being Notre Dame.

She said the group is happy with the wide range of opinions that has comprised the initial reaction.

"People have been really receptive," said Bigney. "The PSA tables for a lot of different issues but I have never seen people as receptive to an issue. People are really interested."

Bigney said the boycott could lead to more important issues.

"I think the important thing to remember is this isn't just about Taco Bell," Bigney said. "It's about making people aware of all different issues with farm workers and address labor issues and workers' rights."

Aubrey said that this issue is important and will be handled with care.

"This is something that won't be ignored," Aubrey said. "However, it has to go through the channels and be handled in a way that is in the best interest to the university."

 

PO Box 603, Immokalee, FL 34143 :: (239) 657-8311 :: organize (at) sfalliance.org