This summer, farmworkers from Immokalee and SFA organizers will embark on five regional “Boot the Braids” Truth Tours to expose the dangerous, inhumane conditions workers face outside the protections of the Fair Food Program and Wendy’s absurd social responsibility shell game…
Mark your calendars, because Fair Food is coming to a town near you this summer!
This past weekend, members of the 2019 Steering Committee — the national leadership body of the Student/Farmworker Alliance — made the trek from their respective corners of the country to Philadelphia for a weekend full of strategizing, skill-building and planning for major upcoming events in the Wendy’s Boycott. Chief among them: a month-long series of five regional truth tours to eight “Boot the Braids” schools and surrounding communities during the months of June and July.
Building on the momentous campus actions of the CIW’s 4 for Fair Food Tour and last month’s national Day of Action, farmworkers in Immokalee and SFA organizers are hitting the road this summer with the truth about Wendy’s stubborn refusal to open its supply chain to the industry-leading human rights monitoring of the Fair Food Program.
Starting on June 22, CIW and SFA leaders will set out across the U.S. to organize, agitate and educate hundreds of consumers in nearly a dozen cities, from Irvine, California to New York City, and bring in new allies to the ever-growing movement to boycott Wendy’s!
Below is the schedule of the summer “Boot the Braids” truth tours at a glance:
Southeast (June 22-26):
Charlotte, NC (University of North Carolina at Charlotte)
Chapel Hill, NC (University of North Carolina at Chapel Hill)
Northeast (June 27-July 4):
Philadelphia, PA (Temple University)
New Brunswick, NJ (Rutgers University)
New York, NY
South Central (July 7-July 13):
Tuscaloosa, AL (University of Alabama)
Baton Rouge, LA (Louisiana State University)
West (July 14-17):
Irvine, CA (University of California - Irvine)
Los Angeles, CA
Southwest (July 18-22):
Austin, TX (University of Texas - Austin)
All in all, the energizing weekend in Philly was a massive success: Not only did student leaders plan the summer tours, but the SFA retreat — generously hosted by the colorful Aquinas Center in South Philly and Rev. Adan Mairena of West Kensington Ministry at Norris Square — was also dedicated to hammering out key details for upcoming national student-led actions, as well as plans for the soon-to-be-announced annual SFA Encuentro.
And, of course, no SFA meeting is complete without a creative protest! The SC took their building excitement for the summer and fall into the streets of North Philly at the local Wendy’s near Temple University, passing out hundreds of flyers about the “Boot the Braids” campaign and staging a theater skit featuring Wendy’s herself.
Stay tuned in the next few weeks as we announce details for each tour stop, including major events and actions. If we’re stopping near you, or you’re interested in hosting CIW and SFA leaders for an event or presentation with your campus group, community, or congregation during the summer “Boot the Braids” Truth Tours, get in touch with us at email@example.com.
Plus: Rev. Dr. Liz Theoharis and the Florida Poor People’s Campaign join forces with CIW to demand a moral commitment to human rights from Wendy’s…
Last week, amidst the scramble of final exams and Easter weekend preparations, students, people of faith and community allies in over a dozen cities from coast to coast put their solidarity with the Wendy’s Boycott on display! From Washington State to Rhode Island, the Fair Food Nation dropped protest banners to expose the hypocrisy of Wendy’s refusing to pay an extra penny per pound of tomatoes to ensure farmworkers’ dignity in the fields even as the company invests $25 million in digital media to secure consumers’ loyalty.
Today, we bring you just a few of the visual highlights from SFA’s “We Won’t Yield” National Day of Action on April 18! Because the banners below speak for themselves:
Fighting for fair wages and dignity at work with the Florida Poor People’s Campaign
And that was not the only highlight from last week in the Campaign for Fair Food!
On Wednesday, the eve of the Day of Action, Rev. Dr. Liz Theoharis and the Florida Poor People’s Campaign brought their National Emergency Truth and Poverty Tour to the heart of the Fair Food Nation in Immokalee for a special teach-in with farmworker leaders of the CIW and a spirited protest at a local Wendy’s!
In the last two years, the Poor People's Campaign: A National Call for Moral Revival has reached out to communities in more than 30 states, gathering testimonies, engaging in direct action, and chronicling the demands of thousands of poor people as they call for a more just and equitable society.
Rev. Dr. Liz Theoharis, co-chair of the National Poor People’s Campaign, Florida faith leaders and organizers, joined farmworkers for a beautiful exchange of histories, campaign plans, and a shared vision to create a world without victims — a world where the human rights of all struggling communities are protected.
After the exchange, together with the CIW, the delegation led a joyous picket outside a Wendy’s restaurant in sunny Estero, FL, to demand a commitment to the Fair Food Program!
It was an honor and privilege in Immokalee to host the courageous delegation from the Poor People’s Campaign, who are doing the critically important work in a democracy of speaking truth to power and stirring communities across the country to take action in defense of human dignity. We look forward to continuing to support each other’s struggles in the years ahead!
Following months of escalating action in the boycott — including a major “Boot the Braids” victory by students at the University of Michigan — Wendy’s flagrant disregard for the safety and wellbeing of farmworkers is only fueling consumers’ outrage. And on April 18, the SFA network will turn indignation into action, making it crystal clear to Wendy’s – and top university leaders who have chosen to still do business with the fast-food holdout – that we will not yield until a Fair Food Agreement is signed!
Despite growing pressure by students across the nation for Wendy’s to commit to the preeminent human rights standards of the Fair Food Program, Wendy’s brazenly continues on its quest to win the food industry’s so-called “share of stomach battle,” pumping $25 million into its digital spending budget and objectifying young consumers along the way. Here’s what Wendy’s CEO Todd Penegor has to say about the tech splurge and our generation’s priorities on the topic of food: “We believe that being successful in digital will be a competitive advantage for us as consumers are craving customization, speed, and convenience…”
Let us be clear, Wendy’s. Young people are not craving “customization, speed, and convenience.” We are craving transparency, fair wages and human rights for farmworkers!
Join the SFA network on Thursday, April 18, for a National Day of Action, where dozens of youth on campuses from coast to coast will drop protest banners and organize direct actions to demand Wendy’s show respect for farmworkers and consumers, and finally join the Fair Food Program. Check out SFA’s action toolkit, and be on the lookout for added resources this week on creative banner ideas, talking points, and more! If you’re ready to jump in, get in touch with us at firstname.lastname@example.org or call 239-657-8311.