Ahold USA becomes the 14th corporation and first US major grocer to join the Fair Food Program in a landmark victory for the Fair Food Nation!
The Coalition of Immokalee Workers and Ahold USA today announced a Fair Food Agreement that will build on and expand the new rights won by farmworkers through the CIW’s Fair Food Program. With nearly 780 supermarkets in 14 states and the District of Columbia and 50 million customers each month, Ahold USA’s participation in the program will increase the number of U.S. grocery stores carrying Fair Food tomatoes by approximately 75%. Ahold USA will also support the Fair Food Program with marketing in-stores and online, provide financial support for the Fair Food Standards Council, and expand the Fair Food Program’s standards to participating farms in other states.
The announcement is cause for celebration for all CIW allies who worked in making today's agreement possible. But, most importantly, today marks a profound moment for the countless farmworkers who have led the struggle for justice in the fields, and all those who will now benefit from a strengthened and expanding Fair Food Program.
From the press release:
“We are truly proud to welcome Ahold USA into the Fair Food Program and excited about the opportunity to work with an industry leader like Ahold,” said Gerardo Reyes of the CIW. “Ahold USA is the first of the country’s major grocers to join the program and, as such, not only will its partnership help propel to new heights our efforts to protect farmworkers’ rights, but we believe its market leadership will send an invaluable message to the rest of the grocery industry that social responsibility is greatly strengthened when workers, suppliers and retailers work together toward a more modern, more humane agricultural industry.”
Head over to the CIW site for more specifics on the agreement!
And don’t miss an opportunity to hear directly from CIW members about this agreement and what it means for farmworkers. Hop on the phone with us at 8pm EST/ 5pm EST for a network-wide call around the Ahold announcement. Email us at email@example.com for the call-in information, and spread the word to fellow SFAers!
Help spread the word on social media – and join us in sharing the big news with @Publix and @Kroger as well!
BREAKING: Ahold USA becomes first major US grocer to join @FairFoodProgram! http://ciw-online.org/
Victory for farmworkers! @AholdNews becomes first major U.S. grocer to join the @FairFoodProgram! http://ciw-online.org/
.@GiantFood, @StopandShop joins @FairFoodProgram! @Publix, the time to support farmworker justice is now! http://ciw-online.org/
.@Publix you are left without excuses in light of @ciw’s landmark partnership w/ @AholdNews! Join @FairFoodProgram! http://ciw-online.org/
.@AholdNews comes to the table with @ciw! @Kroger, when will you do the same and join @FairFoodProgram? http://ciw-online.org/
With much love for where we’ve been and where we’re headed — ¡Adelante!