PHOTO REPORT: Southeast and Midwest ‘Behind the Braids’ Tours take off!

Spreading consciousness about the Wendy’s Boycott to thousands of consumers throughout the fall (and bringing people together in powerful actions along the way), the upcoming six ‘Behind the Braids’ tours are set to ramp up the Wendy’s Boycott in over 20 cities across the country. And this past weekend, teams of farmworkers and allies from Immokalee packed their bags and hit the road, setting off on the first two tours throughout the Southeast and Midwest. Below are the take-off reports, hot off the presses, from the teams on the ground: 

Southeast Tour

The ‘Behind the Braids’ Southeast Tour began bright and early Sunday morning in Nashville, as faith leaders of New Covenant Christian Church and Woodbine United Methodist Church welcomed CIW’s Nely Rodriguez to speak at their morning service on Wendy’s unconscionable moral failure in evading its responsibility to protect farmworkers human rights.   Later on that evening, members of Nashville Fair Food set up a convivio and art-building session to welcome CIW, and together, we inaugurated Fair Food fighter Brenda Ayala as the group’s first part-time organizer!  

We spent the next couple of days in classroom after classroom at Tennessee State University, Vanderbilt University and Trevecca Nazarene University, educating students on the CIW’s long history of struggling for human rights and strategizing on how to continue building support on campus this fall for the Wendy’s Boycott — and of course, animating students to take action on Tuesday afternoon!

When action time came around, we were met with over 50 energized allies at Wendy’s right off of TSU’s campus – including stalwart members of Nashville Fair Food, Vanderbilt Food Justice, members of New Covenant Christian Church and the unstoppable Rev. Dr. Judy Cummings, and of course, our friends from Workers’ Dignity – all of whom were fired up and ready to boycott Wendy’s!  

As boycott chants echoed throughout the highly-trafficked intersection and allies zipped through the streets passing out boycott flyers to passersby, a community delegation entered Wendy’s and delivered a letter to the friendly manager who agreed to pass it along to corporate. 

During the delegation reportback, Rev. Dr. Judy Cummings addressed the crowd: “When we talked about how Wendy’s — rather than coming on board with the Fair Food Program —  would rather take their business to Mexico to further exploit workers, [the manager] was confounded.  I think we truly made progress here today, and I’m certain corporate headquarters will be hearing about this.  We are the ones who will continue to speak out until justice is done. God is on the side of justice. And we are on God’s side, so we will win!” 

Nely wrapped up the picket, capturing Nashville’s excitement and commitment to continue boycotting Wendy’s: “It is not the last time we will be here in Nashville… We will continue to put pressure on Wendy’s because that’s what it’s going to take to win this boycott.  That’s what it takes when corporations like Wendy’s evade their corporate responsibility and disrespect workers at the bottom of their supply chain.  Justice is not bought, justice is not simply given, justice is won and defended!”


At the crack of dawn, the Immokalee team headed South for our next stop along the tour: the quaint, yet bustling town of Athens, Georgia.  For weeks, a coalition of local organizations dedicated to creating an inclusive and unified community in Athens organized a full day of events to bring the Wendy’s Boycott to town.  A series of presentations with professors and students from the University of Georgia’s Center for Social Justice, Human and Civil Rights and School of Social Work set the stage for a lively, creative Boycott Wendy’s march with dozens of newly-animated UGA students and community members. 

The high-energy march – led by members of Athens for Everyone, Real Food Challenge UGA, Amnesty International UGA, Daily Groceries Co-op and Bombs Away Collective – blasted the message of the Wendy’s Boycott to scores of people walking to class, heading in to work and even those leaving the Wendy’s drive-thru. 

Finally, after the action, over 40 people attended a screening of the award-winning documentary Food Chains, including several Fair Food veterans from the days of the Taco Bell boycott!  The day wrapped up with a special and savory community meal hosted by Bombs Away Collective to celebrate the tour stop’s success.  Our main take-away from the energizing visit:  Athens is ready to take up the Fair Food banner in the Wendy’s Boycott! 

Midwest Tour

As the first Midwest arm of the ‘Boot the Braids’ tours took off on Monday, both farmworkers from Immokalee and allies in Ohio, Kentucky and Michigan had one thing in mind: bring the message of the Wendy’s Boycott to the heartland of the fast-food giant.  

Starting off in Wendy’s home state of Ohio, members of the Cincinnati Interfaith Worker Center, the First Unitarian Church of Cincinnati, the Greater Cincinnati Homeless Coalition and other local organizations greeted CIW members this past Tuesday with a warm welcome befitting of the Mid-South Queen City. 

After an in-depth interview and call to action on the local radio station, La Super X, with hundreds tuning in, the CIW and CIWC headed off to protest at the Camp Washington Wendy’s, sending in a delegation of brand-new Fair Food allies to ask the manager to alert his higher-ups that the Wendy’s Boycott was growing.   

CIW’s Oscar Otzoy closed the protest with these words: “I hope our friends on the rest of the ‘Behind the Braids’ tours have the same beautiful experience we had here today, and that our dreams become reality — that the corporate executives become just as receptive to us as the Wendy’s workers we encountered at the restaurant today were.  Don’t lower your protest signs yet, because sooner or later we are going to win — and when we do, we will celebrate.”

As the protest came to a close, the Midwest Immokalee team divided into two directions — one group headed for Louisville (stay tuned for next week!) and the other to Cleveland, where longtime allies in the Inter-Religious Task Force on Central America and students at John Carroll University joined us for a high-energy action in Shaker Heights.  The action was buoyed both by IRTF’s tenacious commitment to solidarity with the CIW as well as people’s movements against injustice in Central America, and by John Carroll students’ budding excitement to organize on their campus.  

An unstoppable team passed out boycott flyers to hundreds of passersby, many of whom had pulled over out of curiosity. 

When a delegation attempted to enter the Wendy’s store, the manager refused to even accept a letter explaining why protestors were there — but the group, many new to the Wendy’s Boycott, left inspired to continue organizing in Cleveland to bring more and more people to support.

What a whirlwind of action – and we’re only just getting started! Stay tuned as the ‘Behind the Braids’ tours continue storming the country with a clear message for Wendy’s: Consumers nationwide will continue boycotting your restaurants, until you join the Fair Food Program!