ACTION ALERT! In response to Wendy’s dirty attack on farmworker women, students declare “It’s On Wendy’s” National Day of Action, April 5…

26 actions confirmed & counting!

From Miami to Oakland, students are demanding that Wendy's respect the rights of women farmworkers. Check out the map below to find a protest near you or hit us up at organize@sfalliance.org to plan your own!

Following last week’s incredible Freedom Fast outside the hedge fund offices of Wendy’s Board Chair Nelson Peltz in New York City, in which over 80 farmworkers and allies demanded Wendy's join the Fair Food Program to end sexual harassment and assault against women in the fields, Wendy’s took a desperate stab at a public response.

And miserably failed. 

On Wednesday, Wendy’s Director of Corporate Communications Heidi Schauer (if she still holds this position) went on record in the Huffington Post accusing CIW farmworker women leaders of “trying to exploit the positive momentum that has been generated by and for women in the #MeToo and Time’s Up movement to advance their interests.”

It didn’t take long for the Internet to clap back at Wendy’s disgusting accusation. Most notably, Hollywood actress Alyssa Milano slammed the fast-food giant on Facebook over the outrageous comment: 

“Hey, @Wendys! If you really want to get on the wrong side of the #TimesUp movement, keep using our name to attack and belittle farmworker women who are fighting to keep themselves and their sisters safe from rape in the fields.”
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After that, it was all downhill for Wendy’s. Here are just a few major publications that have picked up the story in the last 24 hours: 

Wendy’s shameless attack on farmworker women not only hit a nerve with leaders in the entertainment industry, but unsurprisingly sparked outrage among students and young people, the prized demographic the company brazenly flaunts as its target market. 

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Students and young people are gearing up for battle — and we’re fighting back with a National Day of Action on April 5 declaring “It’s On Wendy’s!” 

It’s on Wendy’s to retract their wild accusation that farmworker women are “exploiting” the #MeToo and Time’s Up movements in order to avoid backlash for refusing to join the Fair Food Program, the world’s golden standard for eliminating and preventing sexual abuse in the agricultural industry. 

It’s on Wendy’s to take responsibility for unconscionably choosing to partner with the Mexican tomato industry, where impunity for crimes of sexual violence in the fields forces women farmworkers into an endless cycle of silence and abuse. 

And so, it’s on us — the brilliant grassroots network of students and young people that fuel action in CIW’s national Wendy’s Boycott — to mobilize our campuses in support of farmworker women’s rights. 

Join the Student/Farmworker Alliance on April 5 in expanding the “red-dot” campaign, where students are marking campus maps with red dots representing an act of sexual violence, to include Wendy’s restaurants. Organize a march to Wendy’s, and deliver a big red dot to the local manager as a badge of shame for the fast-food giant’s refusal to end sexual violence in its supply chain by joining the Fair Food Program. 

Reach out to us at organize@sfalliance.org for an organizing kit to help plan your action, including a sample press release, social media resources and a creative actions guide. And be sure to check back next week for a map of confirmed actions near you. 

It’s on, Wendy’s!