Following months of escalating action in the boycott — including a major “Boot the Braids” victory by students at the University of Michigan — Wendy’s flagrant disregard for the safety and wellbeing of farmworkers is only fueling consumers’ outrage. And on April 18, the SFA network will turn indignation into action, making it crystal clear to Wendy’s – and top university leaders who have chosen to still do business with the fast-food holdout – that we will not yield until a Fair Food Agreement is signed!
Despite growing pressure by students across the nation for Wendy’s to commit to the preeminent human rights standards of the Fair Food Program, Wendy’s brazenly continues on its quest to win the food industry’s so-called “share of stomach battle,” pumping $25 million into its digital spending budget and objectifying young consumers along the way. Here’s what Wendy’s CEO Todd Penegor has to say about the tech splurge and our generation’s priorities on the topic of food: “We believe that being successful in digital will be a competitive advantage for us as consumers are craving customization, speed, and convenience…”
Let us be clear, Wendy’s. Young people are not craving “customization, speed, and convenience.” We are craving transparency, fair wages and human rights for farmworkers!
Join the SFA network on Thursday, April 18, for a National Day of Action, where dozens of youth on campuses from coast to coast will drop protest banners and organize direct actions to demand Wendy’s show respect for farmworkers and consumers, and finally join the Fair Food Program. Check out SFA’s action toolkit, and be on the lookout for added resources this week on creative banner ideas, talking points, and more! If you’re ready to jump in, get in touch with us at firstname.lastname@example.org or call 239-657-8311.