ACTION ALERT! SFA leaders declare Wendy’s Boycott National Day of Action on October 28th!

12 actions Confirmed & Counting!

From Miami to Washington, fair food allies are demanding that Wendy's respect the rights of farmworkers. Check out the map below to find a protest near you or contact Maria at to plan your own!

Two weeks ago, over 80 young leaders with the Student/Farmworker Alliance gathered in Immokalee, FL, for the annual Encuentro convening. The long weekend of strategy and community-building with farmworker leaders of the Coalition of Immokalee Workers sparked exciting plans to ramp up student action in the Wendy’s Boycott this fall with a National Day of Action on October 28th!

As Wendy’s latest attempts to distract consumers from its faulty human rights record — such as releasing a hopeless tabletop RPG and $20 million breakfast menu for 2020 — flounder in the face of an ever-growing movement for Fair Food, young consumers are rising up to show the fast-food company what’s actually important to us. Hint: There are no imaginary salty queens or beef warriors involved.

What’s at stake in this campaign is affording real, verifiable human rights protections to tens of thousands of real people. Wendy’s, young consumers have no interest in wasting time with fantasy games when the farmworkers in your supply chain toil without enforced protections against sexual assault, discrimination, wage theft and slavery. For over five years, the CIW has been calling on Wendy’s to take responsibility for ending the generational poverty and rampant sexual assault that continues unabated on farms outside of the Fair Food Program.  Join us in letting Wendy’s leaders know that we won’t rest until they sign a Fair Food Agreement and truly guarantee farmworkers’ human rights!

Momentum is already building for escalated action against Wendy’s. As a powerful, national network of conscious consumers, the National Day of Action will help set the stage for the next major Wendy’s mobilization in NYC three weeks later on Nov. 18 outside the offices of Wendy’s Board Chair. So, on October 28th, we need you and every member of the Fair Food Nation to join us in the streets to let Wendy’s leaders know that we won’t rest until they sign a Fair Food Agreement and truly guarantee farmworkers’ human rights.

Are you ready to plan an action on your campus or in your community on October 28? Hit us up and check out SFA’s online action toolkit, which includes guides on how to organizing a creative action, materials to print, social media graphics, and more! Reach out to Maria at or 208-631-8925 for support in action planning or to get linked up with other Fair Food allies in your area.

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Keep watching this space as actions being planned across the country are added to the map! Don’t see your city listed? Contact Maria at to see if something’s in the works!

Over 80 students and youth convene in Immokalee for #2019Encuentro, roll out plans for escalated action in the Wendy’s Boycott this fall!


Young people from across the U.S. strategize to unite against Wendy’s with two key mobilizations in focus for the fall semester: a National Day of Action on Oct. 28 and major march in NYC on Nov. 18

PLUS: Over 150 farmworkers, Encuentro participants and Southwest Florida allies turn out for a rocking rally at local Wendy’s off bustling U.S. 41 in Naples, FL…

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There’s no better way to kick off the fall season than by welcoming over 80 young leaders to Immokalee for the Student/Farmworker Alliance’s annual Encuentro convening!  The 2019 Encuentro ushered in over 80 allies — representing 41 campuses and communities across the country — into SFA’s ever-expanding farmworker solidarity network. This year’s gathering, themed “La Lucha Sigue” (The Struggle Continues), highlighted the Coalition of Immokalee Workers’ successful human rights model to end exploitation in corporate supply chains and fortified participants’ commitment to organize around the national Wendy’s Boycott.  

Participants spent the bulk of the weekend making plans to mobilize for CIW’s upcoming major mobilization in New York City on Nov. 18, and honing their organizing skills to ramp up campaigns back in their home communities.  On Saturday, the Encuentro joined forces with farmworkers from Immokalee and longtime Southwest Florida allies for a high-energy protest at a local Wendy’s in Naples, FL, where SFA leaders declared a National Day of Action on Oct. 28!

Today, we bring you a play-by-play of the 2019 SFA Encuentro, interwoven with beautiful photos from some of our favorite moments:

Day 1: Thursday, Sept. 26
The inspiring farmworker women leaders of the CIW Women’s Group began the weekend with a warm bienvenida to the Coalition’s colorful Community Center during the opening ceremony, which set a grounding tone within the Immokalee community for the rest of the long weekend.  As the sun set in Immokalee, participants shared their unique stories of courage, love and resistance, while assembling a community altar made up of items representing the people and movements that had guided them to the Encuentro and the powerful community of Fair Food allies. 

Day 2: Friday, Sept. 27 
Rising bright and early, participants gathered to start the day enjoying a dreamy theater skit by leaders of the CIW, which highlighted the important role students and young allies play in holding corporations accountable for human rights abuses and introduced CIW’s organizing philosophy of “Consciousness + Commitment = Change”.  The packed day continued with presentations from members of the 2019 SFA Steering Committee and a series of skill-building workshops on base-building, community organizing and grassroots fundraising. Participants also dove deep into the inner-workings of the Worker-driven Social Responsibility model and the incredible impact of Fair Food Program on farmworkers’ everyday lives. 

Day 3: Saturday, Sept. 28
The third day of the Encuentro started with a buzz of energy as participants forged strong alliances between regions, cities, and schools, creating concrete plans for the fast-approaching National Day of Action on Oct. 28 and this fall’s major mobilization to New York City on Nov. 18.  By midday on Saturday, participants were beaming with confidence from the day’s sessions and were ready to put their newly-learned skills into action! 

The Encuentro crew made its way to a local Wendy’s in Naples, FL, off busy U.S. 41, to meet up with farmworkers from Immokalee, their children, and Southwest Florida allies for a powerful picket with vibrant art, joyous music and chants, and a unified message demanding a Fair Food commitment from Wendy’s! 

The spirit and vigor of the action was carried back to Immokalee, where the CIW and participants shared a warm meal together before celebrating the rich mix of cultures in the room during the longstanding SFA tradition at the Encuentro, Café Cultura.  Performances ranged from spoken word, to stellar musical numbers, to folkloric dances — and even a tiny kitchen show led by CIW’s Nely Rodriguez and Antonia Martinez demonstrating how to make homemade tortillas! 

It was indeed a night to remember, filled with colorful skirts, traditional marimba music from Guatemala, birthday celebrations and delicious tres leches cake, laughter and a message of solidarity with Migrant Justice’s Milk with Dignity Campaign… 

Day 4: Sunday, Sept. 29 
As the fourth and final day of the Encuentro began there was still much learning and reflecting left to be done.  Quayneshia Smith, South Florida regional organizer of Dream Defenders and longtime CIW ally, led us in examining the work we need to do in order to build a free world for everyone, and the importance of placing Black and Brown femmes at the forefront of our movements for collective liberation.  We closed out the Encuentro weekend by reflecting on what we’re bringing back with us to our communities and ready to put on blast our plans for SFA’s National Day of Action on Oct. 28 and CIW’s massive march in NYC on Nov. 18. 


All in all, the 2019 Encuentro served as a critical tool to sharpen our network’s ability to organize for long-term, sustainable change in our country’s food system and grounded us in the responsibility to work in solidarity with the workers who put food on our tables. 

Stay tuned for more resources and updates on SFA’s upcoming National Day of Action on Oct. 28 and the major march in NYC set for Nov. 18!  If you’re ready to make moves with us, reach out at


NEW VIDEO: Support young leaders traveling to Immokalee, FL, this month for the #2019Encuentro!

We’re less than one month out from the 2019 SFA Encuentro. As plans materialize to make this year’s national strategy convergence one of the most diverse and accessible to date, youth in Immokalee just released a brand-new video, making the call for the SFA network to pull our resources together to make it happen! 

Year after year, for over a decade now, the Encuentro has served as a community space for hundreds of young people to cultivate a critical analysis of the corporate food industry and define their power in the struggle for farmworker justice.  This year, we are focusing heavily on developing the organizing skills of our network and crafting a unified strategy to escalate the Wendy’s Boycott on campuses across the country. 


We’re raising $3,500 to award travel and registration scholarships for over a dozen Encuentro participants!  But we’ve still got a long way to go in order to meet our goal. Will you pitch in? 

Together with the Coalition of Immokalee Workers, we have fought to make enforceable human rights real for tens of thousands of farmworkers.  Now, we need your support to help equip our network with the necessary tools to bring Wendy’s into the Fair Food Program. Donate now and share our online crowdfunding page with your friends and family members today!

APPLY NOW: Introducing the 2019 Student/ Farmworker Alliance Encuentro, Sept. 26-29!

Eyes on the prize: Apply today to join 100 students and young people from across the country from Sept. 26-29 for SFA’s annual farmworker solidarity convergence to help us forge the path to victory in the Wendy’s Boycott! 

It’s that time of year again!  

After an incredibly arduous — and successful —season of student organizing on campuses across the country, the young leaders of the movement for Fair Food have been spending the summer putting their plans together for SFA’s annual youth leadership convergence.  And today, we’re inviting you to 100 brilliant student leaders and organizers in making the trek to the farmworker community of Immokalee, FL, from Sept. 26-29 for the 2019 SFA Encuentro! 

For the last five years, students and youth have been organizing tirelessly to call on Wendy’s to sign a Fair Food Agreement and meet farmworkers’ demands for dignity and respect in the fields. We’ve sent thousands of letters. We’ve marched with farmworkers and their children for miles and miles in the freezing cold, blazing heat and pouring rain. We’ve gone without food for over a week in peaceful protest. We’ve successfully banned Wendy’s from our campuses. 

And now, we must come together to bring it home for farmworker justice! 

From Sept. 26-29, we’ll be convening to sharpen our organizing and leadership skills; ground ourselves in the Coalition of Immokalee Workers’ rich organizing history; form intimate bonds with farmworker leaders; and strategize for sustained and creative action in the Wendy’s Boycott for the months ahead. At the Encuentro, you’ll have the opportunity to build community with movement leaders from across the country and familiarize yourself with SFA’s diverse farmworker solidarity network. 

Submit an application today to join us at the 2019 SFA Encuentro this fall! If you can, help us spread the word about the Encuentro to your friends and organizing networks by sharing it far and wide. And for those who might need it, here we’ve got an Encuentro application form in Spanish

If you have any questions or ideas to share, drop us a line at or give us a ring at 239-657-8311.

See you in Immokalee compañerxs!

Part One: Report from Wendy’s 2019 annual shareholder meeting…

Part One: Report from Wendy’s 2019 annual shareholder meeting…

RFK Human Rights Executive Director Kerry Kennedy: “Why have you rejected a proven, verifiable solution, called for by farmworkers, consumers, and investors alike, knowing you could end injustice and bring your greenhouse suppliers into the Fair Food Program?”

ANNOUNCING: SFA strategy retreat sparks month-long “Boot the Braids” Truth Tours across the U.S. this June and July!

This summer, farmworkers from Immokalee and SFA organizers will embark on five regional “Boot the Braids” Truth Tours to expose the dangerous, inhumane conditions workers face outside the protections of the Fair Food Program and Wendy’s absurd social responsibility shell game…

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Mark your calendars, because Fair Food is coming to a town near you this summer!

This past weekend, members of the 2019 Steering Committee — the national leadership body of the Student/Farmworker Alliance — made the trek from their respective corners of the country to Philadelphia for a weekend full of strategizing, skill-building and planning for major upcoming events in the Wendy’s Boycott. Chief among them: a month-long series of five regional truth tours to eight “Boot the Braids” schools and surrounding communities during the months of June and July.

Building on the momentous campus actions of the CIW’s 4 for Fair Food Tour and last month’s national Day of Action, farmworkers in Immokalee and SFA organizers are hitting the road this summer with the truth about Wendy’s stubborn refusal to open its supply chain to the industry-leading human rights monitoring of the Fair Food Program.    

Starting on June 22, CIW and SFA leaders will set out across the U.S. to organize, agitate and educate hundreds of consumers in nearly a dozen cities, from Irvine, California to New York City, and bring in new allies to the ever-growing movement to boycott Wendy’s!

Below is the schedule of the summer “Boot the Braids” truth tours at a glance:

Southeast (June 22-26):

  • Charlotte, NC (University of North Carolina at Charlotte)

  • Chapel Hill, NC (University of North Carolina at Chapel Hill)

Northeast (June 27-July 4):

  • Philadelphia, PA (Temple University)

  • New Brunswick, NJ (Rutgers University)

  • New York, NY

South Central (July 7-July 13):

  • Montgomery, AL

  • Tuscaloosa, AL (University of Alabama)

  • Baton Rouge, LA (Louisiana State University)

West (July 14-17):

  • Irvine, CA (University of California - Irvine)

  • Los Angeles, CA

Southwest (July 18-22):

  • Austin, TX (University of Texas - Austin)

All in all, the energizing weekend in Philly was a massive success:  Not only did student leaders plan the summer tours, but the SFA retreat — generously hosted by the colorful Aquinas Center in South Philly and Rev. Adan Mairena of West Kensington Ministry at Norris Square — was also dedicated to hammering out key details for upcoming national student-led actions, as well as plans for the soon-to-be-announced annual SFA Encuentro.

And, of course, no SFA meeting is complete without a creative protest! The SC took their building excitement for the summer and fall into the streets of North Philly at the local Wendy’s near Temple University, passing out hundreds of flyers about the “Boot the Braids” campaign and staging a theater skit featuring Wendy’s herself.


Stay tuned in the next few weeks as we announce details for each tour stop, including major events and actions. If we’re stopping near you, or you’re interested in hosting CIW and SFA leaders for an event or presentation with your campus group, community, or congregation during the summer “Boot the Braids” Truth Tours, get in touch with us at

ACTION REPORT: Students, people of faith and community allies drop banners in support of Wendy’s Boycott!

Students at Goucher College in Baltimore drop a banner from the Mary Fisher Dining Center as part of the Student/Farmworker Alliance’s “Wendy’s, We Won’t Yield” National Day of Action on April 18, 2019.

Students at Goucher College in Baltimore drop a banner from the Mary Fisher Dining Center as part of the Student/Farmworker Alliance’s “Wendy’s, We Won’t Yield” National Day of Action on April 18, 2019.

Plus: Rev. Dr. Liz Theoharis and the Florida Poor People’s Campaign join forces with CIW to demand a moral commitment to human rights from Wendy’s…

Last week, amidst  the scramble of final exams and Easter weekend preparations, students, people of faith and community allies in over a dozen cities from coast to coast put their solidarity with the Wendy’s Boycott on display! From Washington State to Rhode Island, the Fair Food Nation dropped protest banners to expose the hypocrisy of  Wendy’s refusing to pay an extra penny per pound of tomatoes to ensure farmworkers’ dignity in the fields even as the company invests $25 million in digital media to secure consumers’ loyalty.

Today, we bring you just a few of the visual highlights from SFA’s “We Won’t Yield” National Day of Action on April 18! Because the banners below speak for themselves:

After passing a unanimous resolution to ban Wendy’s from campus until the fast-food giant joins the Fair Food Program, students at Florida Atlantic University in Boca Raton, FL, suspend a banner from the second floor balcony at the Ritter Art Gallery.

After passing a unanimous resolution to ban Wendy’s from campus until the fast-food giant joins the Fair Food Program, students at Florida Atlantic University in Boca Raton, FL, suspend a banner from the second floor balcony at the Ritter Art Gallery.

The Community of Living Traditions and Stony Point Center raise their voices to support farmworkers’ human rights.

The Community of Living Traditions and Stony Point Center raise their voices to support farmworkers’ human rights.

Faith United Church of Christ in Bradenton, FL, displays support for the Wendy’s Boycott during Holy Week 2019.

Faith United Church of Christ in Bradenton, FL, displays support for the Wendy’s Boycott during Holy Week 2019.

Fighting for fair wages and dignity at work with the Florida Poor People’s Campaign

And that was not the only highlight from last week in the Campaign for Fair Food!

On Wednesday, the eve of the Day of Action, Rev. Dr. Liz Theoharis and the Florida Poor People’s Campaign brought their National Emergency Truth and Poverty Tour to the heart of the Fair Food Nation in Immokalee for a special teach-in with farmworker leaders of the CIW and a spirited protest at a local Wendy’s!

In the last two years, the Poor People's Campaign: A National Call for Moral Revival has reached out to communities in more than 30 states, gathering testimonies, engaging in direct action, and chronicling the demands of thousands of poor people as they call for a more just and equitable society.

Rev. Dr. Liz Theoharis, co-chair of the National Poor People’s Campaign, Florida faith leaders and organizers, joined farmworkers for a beautiful exchange of histories, campaign plans, and a shared vision to create a world without victims — a world where the human rights of all struggling communities are protected.

After the exchange, together with the CIW, the delegation led a joyous picket outside a Wendy’s restaurant in sunny Estero, FL, to demand a commitment to the Fair Food Program!

It was an honor and privilege in Immokalee to host the courageous delegation from the Poor People’s Campaign, who are doing the critically important work in a democracy of speaking truth to power and stirring communities across the country to take action in defense of human dignity.  We look forward to continuing to support each other’s struggles in the years ahead!

ACTION ALERT: “Wendy’s, We Won’t Yield” National Day of Action, April 18th!


Following months of escalating action in the boycott — including a major “Boot the Braids” victory by students at the University of Michigan — Wendy’s flagrant disregard for the safety and wellbeing of farmworkers is only fueling consumers’ outrage. And on April 18, the SFA network will turn indignation into action, making it crystal clear to Wendy’s – and top university leaders who have chosen to still do business with the fast-food holdout – that we will not yield until a Fair Food Agreement is signed!  

Students at the University of Florida turn up the volume on President Fuchs to cut the university’s contract with Wendy’s during the 4 for Fair Food Tour in March 2019.

Students at the University of Florida turn up the volume on President Fuchs to cut the university’s contract with Wendy’s during the 4 for Fair Food Tour in March 2019.

Despite growing pressure by students across the nation for Wendy’s to commit to the preeminent human rights standards of the Fair Food Program, Wendy’s brazenly continues on its quest to win the food industry’s so-called “share of stomach battle,” pumping $25 million into its digital spending budget and objectifying young consumers along the way. Here’s what Wendy’s CEO Todd Penegor has to say about the tech splurge and our generation’s priorities on the topic of food: “We believe that being successful in digital will be a competitive advantage for us as consumers are craving customization, speed, and convenience…”  

Let us be clear, Wendy’s. Young people are not craving “customization, speed, and convenience.” We are craving transparency, fair wages and human rights for farmworkers!

Join the SFA network on Thursday, April 18, for a National Day of Action, where dozens of youth on campuses from coast to coast will drop protest banners and organize direct actions to demand Wendy’s show respect for farmworkers and consumers, and finally join the Fair Food Program. Check out SFA’s action toolkit, and be on the lookout for added resources this week on creative banner ideas, talking points, and more! If you’re ready to jump in, get in touch with us at or call 239-657-8311.